Branding Strategists Medina OH

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(330) 212-6707
2138 n. Cleveland Massillon Rd.
akron, OH
(330) 836-7200
3250 W Market St Ste 1
Akron, OH
L P K Inc.
(513) 241-6401
19 Garfield Place
Cincinnati, OH

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Academy Group Fax
(419) 243-7658
3043 Monroe St
Toledo, OH
(614) 793-8000
5000 Bradenton Ave
Dublin, OH
Dorsey & Co
(330) 867-4808
2858 W Market St
Akron, OH
Three Deuce Branding, LLC
(513) 871-3100
3318 Walworth Avenue
Cincinnati, OH

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Center For Marketing & Opinion Research
(330) 564-4210
444 N Main St
Akron, OH
Dw Express
(330) 374-5610
265 E Market St
Akron, OH
Hold It Systems
(419) 227-6407
768 N Main St
Lima, OH
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10 Ideas To Increase Customer Loyalty

A solid customer base is not something that grows overnight. It takes time to cultivate a database of customers who return for service time and time again, and who also recommend your shop to others. Several factors work together to enable you to earn their trust and respect, which translates into satisfied customers and highly sought after repeat business. Things like high-quality parts, top-notch service and genuine concern for your customers’ needs top the list, but other subtle aspects of the way you do business can significantly impact your shop’s ability to earn their lasting loyalty.

With the goal of providing you with ideas to increase customer loyalty, Babcox Research asked a sample of shop owner readers for their ideas on this topic. We received dozens of great responses, so thank you to those of you who responded.

10 Ideas to Increase Customer Loyalty

1) Listen to your customers and make them feel like they are the most important person in your shop. Show them that you have their best interest at heart.

2) Put service first — under promise and over deliver. Always complete the repair as it was explained to the customer and verify that the problem has been solved.

3) Use only top-quality parts, and let customers know you can provide the same level of repair and service as the dealers.

4) Adhere to your shop’s original mission statement (i.e. personable service through quality repair/rebuilt engines) and always keep the customer informed. Be sincere, courteous and respectful, and thank customers for their business.

5) Be honest and credible, and your customers will put their trust in you. Loyalty comes with trust.

6) Make sure customers leave your shop happy and follow up in a few days to ensure they are satisfied with the completed repairs/rebuild.

7) Create customer “rewards” programs, such as e-mail specials for regular customers.

8) Promote that your s...

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Babcox Media •
3550 Embassy Parkway
Akron, OH 44333
330-670-1234 • (FAX) 330-670-0874